Amazon PPC: A Step-by-Step Guide
Did you know that Amazon PPC can skyrocket your e-commerce success? When done right, it’s like flipping a switch to boost your product visibility, drive traffic, and explode your sales on the world’s biggest online marketplace.
But here’s the catch, if you don’t know what you’re doing, you might as well be tossing money into a black hole. That’s why I’m here to walk you through how to use Amazon PPC effectively, step by step, with a friendly nudge and some pro tips along the way.
In this guide, we’ll cover everything from the basics to advanced strategies, think of it as your roadmap to PPC mastery. Whether you’re just starting or looking to level up your game, you’ll find actionable advice, real-world examples, and a sprinkle of insider know-how to make your campaigns shine.
Ready to turn clicks into cash? Let’s dive in!
I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.
John Doe
Codetic
93%
Client Satisfaction Score
Industry avg: 72%
91%
Retention Rate
Industry avg: 50%
420%
HIGHER NPS SCORE THAN
Industry avg: 16
93%
Client Satisfaction Score
Industry avg: 72%
I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.
John Doe
Codetic
91%
Retention Rate
Industry avg: 50%
420%
HIGHER NPS SCORE THAN
Industry avg: 16
Some of the awards and badges we’ve picked up along the way
Some of the awards and badges we’ve picked up along the way
Understanding Amazon PPC Basics
Before you start throwing money at ads, let's get the lay of the land. Amazon PPC (Pay-Per-Click) is an advertising system where you pay only when someone clicks on your ad. It's a powerful way to get your products in front of shoppers searching for precisely what you sell.
Ads for individual listings that pop up in search results or on product pages—perfect for driving quick sales
Showcase your brand with a logo, custom headline, and multiple products appearing at the top of search results.
These target shoppers across Amazon and beyond based on their interests or browsing habits.
The magic happens in Amazon's auction system. You set a bid (the max you'll pay per click), and Amazon decides which ads win based on your bid, ad relevance, and performance history. Get this foundation right, and you're already ahead of the curve.
Setting Up Your
PPC Campaigns
Ready to roll? Setting up your first campaign is easier than you think. Here’s how to do it
- Log into Seller Central: Head to the Advertising tab and click "Campaign Manager."
- Create a Campaign: Pick your ad type—Sponsored Products are a great starting point.
- Set the Basics: Name your campaign, choose start/end dates, and set a daily budget (start small, like $10/day).
- Choose Targeting: Go with automatic targeting (Amazon picks keywords) or manual targeting (you pick keywords).
- Build Ad Groups: Group similar products and set bids for each.
- Add Creative: Upload images, headlines, or descriptions (depending on ad type).
- Launch: Review and hit that "Go" button!
Pro Tips for Setup
- Start Small: Test with a low budget and scale up as you see wins.
- Use Automatic First: Let Amazon gather keyword data, then switch to manual for control.
- Keep It Relevant: Match your ad creative to what shoppers are searching for—like crisp, clear images and punchy text.
Real Example:
I once launched a campaign for a coffee maker with automatic targeting. Within a week, I had a list of winning keywords to refine my manual campaign—sales doubled!
Our Amazon PPC Services Include
Let’s audit your Amazon brand and show you where growth is possible
QUALITY SERVICES
We’ve Hands On Service Portfolio
REASONS PEOPLE LOVES OUR SERVICE
Why Top Amazon Sellers Trust GrowthX
Let’s audit your Amazon brand and show you where growth is possible
Free Download: Amazon PPC – A Step-by-Step Guide
Not ready to hire a team yet? No worries. Grab our free expert PDF and learn the strategies we use to drive results.
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How We Drive Results
CASE STUDY 1:
PPC Performance Boost for a Beauty Brand
- Keyword overhaul
- Objectives
- Strategy and Implementation
- Result
- Conclusion
CASE STUDY 2:
Strategic Amazon PPC Optimization for Electronics Client
- Ad structure rebuild
- Objectives
- Strategy and Implementation
- Result
- Conclusion
CASE STUDY 3:
Strategic Amazon PPC Optimization for Electronics Client
- ACoS drop
- Objectives
- Strategy and Implementation
- Result
- Conclusion
Amazon PPC Management Packages
Our PPC packages are designed around your ad spend and growth stage — from basic campaign setup to enterprise-level performance management.
How We Determine Pricing
Paid Advertising Budget
Our monthly Amazon PPC management fee is based on your ad spend and overall strategy. Our Account Management packages start at $799/month, depending on your catalog size, marketplaces, and required support. We recommend a minimum ad spend of $1500 per month for small to mid-sized businesses to drive impactful results and sustainable growth.
Organic Support
Our monthly Amazon PPC management fee is based on your ad spend and overall strategy. While our packages start at $999/month, we recommend a minimum Pricing scales based on number of SKUs, fulfillment model (FBA/FBM), and customer service requirements. for small to mid-sized businesses to drive impactful results and sustainable growth.
What we offer
- Dedicated PPC Strategist
- Weekly Campaign Optimization
- Keyword Expansion & A/B Testing
- Inventory Monitoring & Restock Planning
- Deal Management (Coupons, Lightning Deals, Promotions)
- Subscribe & Save Optimization
- Quarterly Competitive Analysis
- Customer Service & Review Response Handling
- Weekly Health Checks & Compliance Monitoring
Our testimonial reviews
“Urtasker’s PPC expertise led to a 103% increase in year-to-date sales, delivering outstanding results through targeted ad strategies. Their team is highly responsive, consistently seeking feedback to optimize performance and ensure client satisfaction. Their professionalism and deep knowledge of PPC have made them a trusted, long-term partner.“
- Michael Grace Gifs
- 100% Willing to Refer
“Urtasker’s PPC expertise led to a 103% increase in year-to-date sales, delivering outstanding results through targeted ad strategies. Their team is highly responsive, consistently seeking feedback to optimize performance and ensure client satisfaction. Their professionalism and deep knowledge of PPC have made them a trusted, long-term partner.“
- Michael Grace Gifs
- 100% Willing to Refer
“Urtasker’s PPC expertise led to a 103% increase in year-to-date sales, delivering outstanding results through targeted ad strategies. Their team is highly responsive, consistently seeking feedback to optimize performance and ensure client satisfaction. Their professionalism and deep knowledge of PPC have made them a trusted, long-term partner.“
- Michael Grace Gifs
- 100% Willing to Refer
Our Next Steps to Your Success
1
Onboarding Manager
understands your pain points
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Onboarding Manager
understands your pain points
3
Onboarding Manager
understands your pain points
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Onboarding Manager
understands your pain points
FAQ
Frequently Asked Questions
Welcome to our FAQ section on Topline TV Mounting! Here, we address common questions about our services, installation process, and tips for choosing the perfect mount for your TV.
Contact us today for a quote regarding the installation of your TV, sound system, and smart home devices.
How soon can I see PPC results?
Usually within 2–4 weeks depending on budget and category.
Do you manage Sponsored Brands & Display Ads?
Yes, we manage all Amazon ad types.
Can you lower my ACoS while scaling revenue?
Yes — that’s the core focus of our PPC strategy.