Launch Playbook: Zero to First 100 Orders (Amazon PPC–Led)
New listings, relaunches, or stalled products that need a disciplined, PPC-led path to traction—without lighting money on fire. The Profit Guardrail (set this first) Calculate Breakeven ACoS so every bid/budget decision stays grounded. Breakeven ACoS=Price−(COGS+Amazon fee+FBA+Other variable)Pricetext{Breakeven ACoS} = frac{text{Price} – (text{COGS} + text{Amazon fee} + text{FBA} + text{Other variable})}{text{Price}}Breakeven ACoS=PricePrice−(COGS+Amazon fee+FBA+Other variable) Example: Price $25; COGS $8; Amazon fee 15% […]
What to Look for in an Amazon PPC Service Package
When choosing an Amazon PPC management service, it’s crucial to select a provider that offers a comprehensive suite of services tailored to your enterprise needs. Here’s what you should look for in a top-tier Amazon PPC service package: 1. Strategic Account Management A dedicated team of experts should manage your account, including a strategist, buyer, analyst, […]