Launch Playbook: Zero to First 100 Orders (Amazon PPC–Led)
New listings, relaunches, or stalled products that need a disciplined, PPC-led path to traction—without lighting money on fire. The Profit Guardrail (set this first) Calculate Breakeven ACoS so every bid/budget decision stays grounded. Breakeven ACoS=Price−(COGS+Amazon fee+FBA+Other variable)Pricetext{Breakeven ACoS} = frac{text{Price} – (text{COGS} + text{Amazon fee} + text{FBA} + text{Other variable})}{text{Price}}Breakeven ACoS=PricePrice−(COGS+Amazon fee+FBA+Other variable) Example: Price $25; COGS $8; Amazon fee 15% […]