Negative Keywords & Waste Control for Amazon PPC
Why This Matters – If bidding is the gas pedal, negatives are the brakes. Without them, discovery campaigns drift, CPCs creep up, and ACoS blows past target. With them, you funnel budget into high-intent traffic and make every click work harder. What a “Negative” Is (Amazon-specific) Agency rule: Branded, Core (non-branded), and Discovery campaigns should […]